What if Smart Devices Had a ‘Truth Mode’?

What if your smart devices automatically told the full truth about how animals used for food are exploited? Watch PETA’s commercial and see how a truly smart device would respond to questions about animal-based foods.

Director and Concept: Nim (Nimrod) Shapira
Produced by: PEDRO-FILMS / Ori Szternfeld
Copywriters: Nim Shapira, Ronen Harten, Marc Grey
Director of Photography: Alon Lutsky
Virtual Production Studio: Parallax studio – Movie Mobile (Nadav Hekselman, Jonathan Geva, Tom Goldwasser, Shai Roimi)
Editor: Omer Zaitman
Cast: Jennifer Reed, Anna Duniza, Blair Portnoy, Raphael Hershberg
Narrator: Christy Carlo
Stylist: Rinat Avraham
Art director: Gil-li Gur
Color Grading: Post Production ColoRon Studio
Colorist: Ron Ben Meir
Gaffer: Eli Turjeman
Sound Editing and Mix: Omri Anghel
Assistant Director: Boaz Pesenzon
Best Boy: Eden Ben Ari
Graphic Design: Adriano Reis
Production Manager: Ronen Shpaner
Makeup Artist: Revital Cohen
Production Assistant: Ofek Cohen
First AC: Nimrod Golan
Second AC: Jonathan Teich
Art assistant: Matan Dahan
Grip: Gal Altshuler
Grip Assistant: Nir Eylon
Sound Operator: Oren Yakubovitz
Casting: Sapir Aharon
Extras: Image Models, Take2

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PETA’s mission statement is that animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way:

The website the meat industry doesn’t want you to see:

How to go vegan:

PETA Saves:



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