End Humanewashing

Humanewashing is a collection of widespread marketing tactics designed to deceive us into believing that most meat, egg, and dairy companies care about the welfare of farmed animals far more than they actually do. Humanewashing promotes the illusion of farmed animal well-being while hiding the extent of farmed animals’ illness, horrific suffering, and very early deaths. You can see humanewashing in a variety of places: advertisements, labels, packaging, social media content, and seemingly trustworthy certifications.

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